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In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

 

Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]

 

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]

 

In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[31]

 

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34]

 

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search" where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[38] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

 

Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]

 

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]

 

In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[31]

 

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34]

 

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search" where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[38] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

 

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing but this time in order to better understand the search queries of their users.[39] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing but this time in order to better understand the search queries of their users.[39] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

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The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.

 

In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology.[11] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[12][13]

 

In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.[14] In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[15] These problems encouraged marketers to find new ways to integrate digital technology into market development.

 

In 2007, marketing automation was developed as a response to the ever evolving marketing climate. Marketing automation is the process by which software is used to automate conventional marketing processes.[16] Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers.[16] However, the speed of its adaptability to consumer devices was not fast enough.

 

Digital marketing became more sophisticated in the 2000s and the 2010s, when[17][18] the proliferation of devices' capable of accessing digital media led to sudden growth.[19] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[20][21] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[22]

 

Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[23]

 

Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.[24] An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.[19]

 

New non-linear marketing approach

Nonlinear marketing, a type of interactive marketing, is a long-term marketing approach which builds on businesses collecting information about an Internet user's online activities, and trying to be visible in multiple areas.[25][26]

 

Unlike traditional marketing techniques, which involve direct, one-way messaging to consumers (via print, television, and radio advertising), nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels.[27]

 

Combined with higher consumer knowledge and the demand for more sophisticated consumer offerings, this change has forced many businesses to rethink their outreach strategy and adopt or incorporate omnichannel, nonlinear marketing techniques to maintain sufficient brand exposure, engagement, and reach.[28]

 

Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms,[29] and to tailor the advertising to different individual buyers rather than a large coherent audience.[26]

 

Tactics may include:

 

Search engine optimization (SEO)

Social media marketing

Video marketing

Email marketing

Blogging

Website marketing

Paid search/contextual advertising

Some studies indicate that consumer responses to traditional marketing approaches are becoming less predictable for businesses.[30] According to a 2018 study, nearly 90% of online consumers in the United States researched products and brands online before visiting the store or making a purchase.[31] The Global Web Index estimated that in 2018, a little more than 50% of consumers researched products on social media.[32] Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments.[33] In this manner, businesses can use consumers to advertise their products or services, decreasing the cost for the company.[34]

 

Brand awareness

One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand.

 

Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, “Impact of Brand on Consumer Behavior”:

 

“Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set. Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics.”[35]

 

Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts on cultivating brand recognition and recall than in previous years. This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year.[36]

 

Another Content Marketing Institute survey revealed 89% of B2B marketers now believe improving brand awareness to be more important than efforts directed at increasing sales.[37]

 

Increasing brand awareness is a focus of digital marketing strategy for a number of reasons:

 

The growth of online shopping. A survey by Statista projects 230.5 million people in the United States will use the internet to shop, compare, and buy products by 2021, up from 209.6 million in 2016.[38] Research from business software firm Salesforce found 87% of people began searches for products and brands on digital channels in 2018.[39]

The role of digital interaction in customer behavior. It’s estimated that 70% of all retail purchases made in the U.S. are influenced to some degree by an interaction with a brand online.[40]

The growing influence and role of brand awareness in online consumer decision-making: 82% of online shoppers searching for services give preference to brands they know of.[41]

The use, convenience, and influence of social media. A recent report by Hootsuite estimated there were more than 3.4 billion active users on social media platforms, a 9% increase from 2018.[42] A 2019 survey by The Manifest states that 74% of social media users follow brands on social sites, and 96% of people who follow businesses also engage with those brands on social platforms.[43] According to Deloitte, one in three U.S. consumers are influenced by social media when buying a product, while 47% of millennials factor their interaction with a brand on social when making a purchase.[44]

Online methods used to build brand awareness

Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

 

Building brand awareness may involve such methods/tools as:

 

Search engine optimization (SEO)

Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.[45]

 

The importance of SEO to increasing brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.[46]

 

Search engine marketing (SEM)

SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions.[47]

 

33% of searchers who click on paid ads do so because they directly respond to their particular search query.[48]

 

Social media marketing

70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams.[49]

 

Content marketing

56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement.[50]

 

According to Mentionlytics, an active and consistent content strategy that incorporates elements of interactive content creation, social posting, and guest blogging can improve brand awareness and loyalty by 88%.[51]

 

Developments and strategies

One of the major changes that occurred in traditional marketing was the "emergence of digital marketing" (Patrutiu Baltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (Patrutiu Baltes, Loredana, 2015).

 

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]

 

Segmentation: More focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors.

Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting.[52] Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms.[52] It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.

To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.

 

Online behavioral advertising is the practice of collecting information about a user's online activity over time, "on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user's interests and preferences.[53][54] Such Advertisements are customized as per the user behavior and pattern.

Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[55] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organization's relationship with its customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organization.

Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' data can be collected from digital channels (e.g.: when the customer visits a website, reads an e-mail, or launches and interact with a brand's mobile app), brands can also collect data from real-world customer interactions, such as brick and mortar stores visits and from CRM and sales engines datasets. Also known as people-based marketing or addressable media, data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[56]

An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape.

 

Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.

Game advertising: Game ads are advertisements that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender, and interests of whom they would like their targeted post to be seen. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products, and services,[57] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.

 

Ineffective forms of digital marketing

Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[58] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[59] Digital media helps brands reach consumers to engage with their product or service in a personalized way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[60] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.

 

Prioritizing clicks

Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads is relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[60]

 

Balancing search and display

Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness of this. This, in turn, disregards other marketing efforts, which establish brand value within the consumer's mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[60] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. T Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[60]

 

Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[60] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[60] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[60] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the user's entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[61]

 

Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behavior, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involve deduplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[60] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[60] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[62]

 

Targeting, viewability, brand safety, and invalid traffic: Targeting, viewability, brand safety, and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[60] Another element, which is affected by digital marketing, is ‘viewability’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[60]

 

Channels

Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.[63][64] Digital marketing is facilitated by multiple Digital Marketing channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple digital marketing channels available namely;[65]

 

Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable, and easy means of marketing through online platforms. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates, it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[66]

Display advertising - As the term implies, online display advertising deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on search engines, classified or dynamic advertisements, etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.

Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using a casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast, using no visual appeal and a formal language style is seen as the least effective method.[67]

Search engine marketing - Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate Search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain the attention of buyers over the web using different social media platforms.

Social networking service - A social networking service is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections

In-game advertising - In-Game advertising is defined as the "inclusion of products or brands within a digital game."[68] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in the advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow, or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent on how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[68] is important as it results in a more clarity about the brand/product and creates a larger overall effect.

Online public relations

Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[69] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[70] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[69] Due to selective attention from viewers, there is the likelihood that the message may not be received.[71] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioral decision.[72] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[69] therefore manipulating these variables will yield different results. The length of the advertisement has shown to affect memorability where-as a longer duration resulted in increased brand recognition.[69] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[69] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[73] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[69] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from a mass amount of a brand advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.

Native Advertising- involves the placement of paid content that replicates the look, feel, and oftentimes, the voice of a platform's existing content. It is most effective when used on digital platforms like websites, newsletters, and social media. Can be somewhat controversial as some critics feel it intentionally deceives consumers.[74]

Content Marketing- an approach to marketing that focuses on gaining and retaining customers by offering helpful content to customers that improves the buying experience and creates brand awareness.  A brand may use this approach to hold a customer’s attention with the goal of influencing potential purchase decisions.[75]

Sponsored Content- content created and paid for by a brand to promote a specific product or service.[76]

Inbound Marketing- a market strategy that involves using content as a means to attract customers to a brand or product. Requires extensive research into the behaviors, interests, and habits of the brand's target market.[77]

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feedback to the firm on a community-based site or straight directly to the firm via email.[78] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of-mouth marketing.[78]

 

Benefits of social media marketing

Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.[79]

Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business.[79]

Accommodates personalized and direct marketing that targets specific demographics and markets.[79]

Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.[79]

Ideal environment for a company to conduct market research.[80]

Can be used as a means of obtaining information about competitors and boost competitive advantage.[80]

Social platforms can be used to promote brand events, deals, and news.[80]

Platforms can also be used to offer incentives in the form of loyalty points and discounts.[80]

Self-regulation

The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on the use of digital interactive media includes:

 

Clear and transparent mechanisms to enable consumers to choose not to have their data collected for advertising or marketing purposes;

Clear indication that a social network site is commercial and is under the control or influence of a marketer;

Limits are set so that marketers communicate directly only when there are reasonable grounds to believe that the consumer has an interest in what is being offered;

Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them;

Special attention and protection for children.[81]

Strategy

Planning

Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[82][83] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[84]

 

Stages of planning

Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy, and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[84]

 

1) Opportunity

To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant, and Time-Bound) objectives.[85] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customized to the type, objectives, mission, and vision of the company.[86][87]

 

Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.[88]

 

To seize the opportunity, the firm should summarize its current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labor, time, etc. By summarizing the purchase journey, they can also recognize gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.

 

2) Strategy

To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.

 

The company should also (re)select target market segments and personas and define digital targeting approaches.

 

After doing this effectively, it is important to review the marketing mix for online options. The marketing mix comprises the 4Ps – Product, Price, Promotion, and Place.[89][90] Some academics have added three additional elements to the traditional 4Ps of marketing Process, Place, and Physical appearance making it 7Ps of marketing.[91]

 

3) Action

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as the audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned, and earned media of the company.[92] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[93]

 

After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.

 

Understanding the market

One way marketers can reach out to consumers, and understand their thought process is through what is called an empathy map. An empathy map is a four-step process. The first step is through asking questions that the consumer would be thinking in their demographic. The second step is to describe the feelings that the consumer may be having. The third step is to think about what the consumer would say in their situation. The final step is to imagine what the consumer will try to do based on the other three steps. This map is so marketing teams can put themselves in their target demographics shoes.[94] Web Analytics are also a very important way to understand consumers. They show the habits that people have online for each website.[95] One particular form of these analytics is predictive analytics which helps marketers figure out what route consumers are on. This uses the information gathered from other analytics and then creates different predictions of what people will do so that companies can strategize on what to do next, according to the people's trends.[96]

 

Consumer behavior- the habits or attitudes of a consumer that influences the buying process of a product or service.[97] Consumer behavior impacts virtually every stage of the buying process specifically in relation to digital environments and devices.[97]

Predictive analytics- a form of data mining that involves utilizing existing data to predict potential future trends or behaviors.[98] Can assist companies in predicting future behavior of customers.

Buyer persona- employing research of consumer behavior regarding habits like brand awareness and buying behavior to profile prospective customers.[98] Establishing a buyer persona helps a company better understand their audience and their specific wants/needs.

Marketing Strategy- strategic planning employed by a brand to determine potential positioning within a market as well as the prospective target audience; involves two key elements: segmentation and positioning.[98] By developing a marketing strategy, a company is able to better anticipate and plan for each step in the marketing and buying process.

Sharing economy

The "sharing economy" refers to an economic pattern that aims to obtain a resource that is not fully utilized.[99] Nowadays, the sharing economy has had an unimagined effect on many traditional elements including labor, industry, and distribution system.[99] This effect is not negligible that some industries are obviously under threat.[99][100] The sharing economy is influencing the traditional marketing channels by changing the nature of some specific concept including ownership, assets, and recruitment.[100]

 

Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.[101] Digital Marketing channels, however, consist of internet systems that create, promote, and deliver products or services from producer to consumer through digital networks.[102] Increasing changes to marketing channels has been a significant contributor to the expansion and growth of the sharing economy.[102] Such changes to marketing channels has prompted unprecedented and historic growth.[102] In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy.[101]

 

Digital marketing channels within the sharing economy are typically divided into three domains including, e-mail, social media, and search engine marketing or SEM.[102]

 

E-mail- a form of direct marketing characterized as being informative, promotional, and often a means of customer relationship management.[102] Organization can update the activity or promotion information to the user by subscribing the newsletter mail that happened in consuming. Success is reliant upon a company’s ability to access contact information from its past, present, and future clientele.[102]

Social Media- Social media has the capability to reach a larger audience in a shorter time frame than traditional marketing channels.[102] This makes social media a powerful tool for consumer engagement and the dissemination of information.[102]

Search Engine Marketing or SEM- Requires more specialized knowledge of the technology embedded in online platforms.[102] This marketing strategy requires long-term commitment and dedication to the ongoing improvement of a company’s digital presence.[102]

Other emerging digital marketing channels, particularly branded mobile apps, have excelled in the sharing economy.[102] Branded mobile apps are created specifically to initiate engagement between customers and the company. This engagement is typically facilitated through entertainment, information, or market transaction.[102]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

 

Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]

 

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28]

 

In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[31]

 

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34]

 

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search" where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[38] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

 

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing but this time in order to better understand the search queries of their users.[39] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used by businesses in order to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.[2]

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need

Metrics to determine the success of content marketing are often tied to the original goals of the campaign.

For example, for each of these goals, a content marketer may measure the different engagement and conversion metrics:

Brand awareness and visibility

Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions. Traditional measures of volume include the number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.

  • Number of visitors to a page
  • Time spent on the page
  • Click-through across pages/ photos
  • Number of emails collected

Brand health metrics

Businesses want to measure the impact that their messages have on consumers. Brand health refers to the positive or negative feedback that a company gets. It also measures how important a brand is for consumers. With this companies want to find out if brand reputation influences their customers to make a purchase.[24]

Measures in this part comprise

  • Share of voice (SOV) is the number of times a brand has been talked versus its competitors (conversations). Outside the digital world, SOV stands for the space and frequency a brand advertisement is placed on traditional media.
  • Sentiment is when the brand has positive, negative or neutral feedback.
  • Brand Influence refers to the number of times a post, comment or tweet is shared on different platforms.[25]

Diversified user base

For businesses hoping to reach not only more - but also new - types of customers online, they should pay attention to the demographics of new visitors, as evidenced by cookies that can be installed, different sources of traffic, different online behaviors, and/or different buying habits of online visitors.

  • Demographics of visitors
  • Sources of traffic (i.e., SEO, social media, referral, direct)
  • Differences in buying patterns and user-behavior of visitors

Sales

Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.

  • Conversion through the sales process (the process from sign-up to check-out), including click-through-rates at each stage of the conversion funnel
  • Time spent on the page
  • Re-engagement (i.e., % of returning visitors)
  • Click-through across product pages

Innovation metrics

Refers to companies that want to analyze whether their social media campaigns are generating commentary among consumers. This helps them to come up with ways to improve their product and service. This involves "high level of brand engagement and builds brand loyalty".[26]

Examples:

  • When a company makes a post through their social media platforms and shares their ideas, consumers can be influenced or motivated to share their opinions.
  • Trend spotting refers to the latest consumers' comments about a brand, product or service that must be targeted. Some tools can be provided by Google Trends, Trendsmap (Twitter) and other sites that report what is in everybody's mouths worldwide.

Digital use

Digital content marketing

Digital content marketing, which is a management process, uses digital products through different electronic channels to identify, forecast and satisfy the necessity of the customers.[27] It must be consistently maintained to preserve or change the behavior of customers

 
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IUI JOURNEY

Intrauterine Insemination (IUI) is one of the most commonly used Assisted Reproductive Techniques (ART) to treat infertility. It is the process of placing washed sperms, through the cervix, into the uterine cavity. The IUI procedure bypasses the cervix and place the sperms directly into the uterus, closer to the fallopian tubes, around the time of ovulation. This way, there is a better chance that more sperm will make their way and reach the egg. 

First, the sperm needed for IUI can collect by masturbation into a sterile glass or plastic cup that is provided in the clinic. An abstinence period of 3-4 days is advisable prior to IUI. The sperm characteristics (count, motility and morphology) for the man should be in the normal levels (WHO criteria) are only recommended for IUI.

IUI can done in a natural cycle or in conjunction with controlled ovarian hyper-stimulation. Follicular growth will monitor by ultrasound at regular intervals and the trigger injection is given once the follicles have reached the optimum size. IUI will perform near the time of ovulation. The semen sample will process, to concentrate the sperm and remove the seminal fluid (seminal fluid can cause severe cramping in the woman). The IUI procedure is relatively simple and only takes a few minutes. The woman lies on a bed and the clinician inserts a speculum into her vagina to see her cervix. An IUI catheter (soft narrow silicone tube) will insert through the cervix into the uterus and the washed semen sample will slowly inject into the upper uterine cavity. After the procedure patient will lay down for 30-45 minutes. 

 

what is the difference between LASIK and SMILE?

LASIK in it’s most advanced form as performed at Sharif Eye  Center Laser utilises two separate lasers, a Femtosecond laser creates a hinged flap that is elevated and the base underneath the flap is remodelled with an excimer laser. The flap creation allows for next day vision recovery. The excimer laser that performs the reshaping element allows us to utilise the most advanced treatment algorithm, Contura Vision, that simultaneously perfects the corneal shape whilst correcting the glasses prescription. This has allowed for a new paradigm of visual quality outcomes, representing the first time one can achieve vision 2 lines better than the vision achievable with glasses.

 

SMILE is an attempt to use just a Femtosecond laser to perform the entire correction as opposed to just the flap creation. The femtosecond laser cuts a lenticle of tissue from the substance of the cornea that is then extracted through an access incision.

 

Both correct Myopia. SMILE was originally conceived to create less dry eye and potentially have a reduced risk of an unstable cornea (ectasia.) As time has progressed and a more accurate evaluation of the efficacy of SMILE has emerged, it appears these advantages have not been correct. Studies have shown an incidence of both dry eye and ectasia that is statistically similar to LASIK.

 

Considering SMILE does not have advantages over LASIK, what about its disadvantages?

Firstly it is inherently less accurate than Femtosecond LASIK with Contura Vision.

 

Approximately 98% of patients achieve vision equal to or better than 20/20 vision after a single treatment at Sharif Eye  Center with Contura Vision LASIK

 

The ReLEx SMILE only achieves 20/20 vision in about 60-85% of patients in recent studies. The inherent inaccuracy of ReLex SMILE stems from the fact the smallest amount of tissue removed with a femtosecond laser is to 4 microns compared to the 0.25 microns achievable with an Excimer laser. This equates to at least 16 times finer accuracy for an Excimer Laser.

 

This inherent lack of accuracy with SMILE also explains the increased frequency of requiring enhancement, at up to 40% in studies vs less than 2% at Sharif Eye  Center Unlike the next day recovery with minimal discomfort that can be achieved with Femtosecond LASIK, the enhancement is performed with PRK or surface based laser that is painful; for over 2 days and can take 6-8 weeks to recover.

 

Even when SMILE is effective, it generally takes 3 weeks to settle as opposed to next day recovery encountered with LASIK.

 

SMILE has a significantly reduced treatment range. It can only effectively correct up to 0.5 diopters of astigmatism compared to 6 diopters with LASIK. It cannot correct hyperopia or mixed astigmatism. It is incapable of the sophisticated surface perfecting ability of Contura Vision and as a result, can not provide this level of visual quality.

White hat versus black hat techniques

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[52] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[53]

 

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[17][18][54] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[55] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[56] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[57]

As marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns.[58] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[59] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[60] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[61] which revealed a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[62] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and the uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[63] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[64] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[65] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO

 

مشروع فلل ند الشبا من نخيل، هو مجتمع سكني مسور يقع في منطقة ند الشبا أحد أرقى المناطق السكنية بدبي، ويضم فلل فاخرة جديدة جاهزة للسكن مكونة من 4 و5 غرف نوم مصممة خصيصاً لتناسب العائلات ومحاطة بمساحات خضراء خارجية واسعة

تعتبر فلل ند الشبا المستوحاة من الطراز المعماري للبحر المتوسط والمغربي من بين أكبر الفلل المخصص للعائلات بدبي وتتميز بمساحات واسعة للمعيشة وتناول الطعام، وغرفة للخادمة مع مدخل منفصل، وغرفة للغسيل مع مدخل منفصل، وحمامات داخل جميع غرف النوم، وشرفات رحبة، وحديقة واسعة وكراج مغطى يتسع لسيارتين وغيرها المزيد

تتميز فلل ند الشبا بموقع استراتيجي بمحاذاة شارع الشيخ محمد بن زايد وتوفر سهولة الوصول إلى مختلف المناطق بدبي والامارات الأخرى، ويضم المجتمع مرافق ووسائل للراحة بما في ذلك مسار للدراجات الهوائية ومضمار للجري بطول 5 كيلومترات الذي يحيط بكامل المجتمع فضلاً عن ند الشبا مول القادم ونادي ند الشبا الترفيهي المقرر افتتاحه في الربع الأول من 2021

تعتبر "ند الشبا" واحدة من أكثر المناطق المرغوبة للسكن بدبي لدى المواطنين، وتحظى بشعبية لدى الجيل الجديد نظراً للروابط الأسرية ورغبتهم في أن يكونوا في نفس المنطقة وبالقرب من أقاربهم

طرحت نخيل مؤخراً عمليات البيع للمرحلة الثالثة بعد بيع المرحلتين الأولى والثانية من "فلل ند الشبا" بنجاح

 

مشروع فلل ند الشبا من نخيل، هو مجتمع سكني مسور يقع في منطقة ند الشبا أحد أرقى المناطق السكنية بدبي، ويضم فلل فاخرة جديدة جاهزة للسكن مكونة من 4 و5 غرف نوم مصممة خصيصاً لتناسب العائلات ومحاطة بمساحات خضراء خارجية واسعة

تعتبر فلل ند الشبا المستوحاة من الطراز المعماري للبحر المتوسط والمغربي من بين أكبر الفلل المخصص للعائلات بدبي وتتميز بمساحات واسعة للمعيشة وتناول الطعام، وغرفة للخادمة مع مدخل منفصل، وغرفة للغسيل مع مدخل منفصل، وحمامات داخل جميع غرف النوم، وشرفات رحبة، وحديقة واسعة وكراج مغطى يتسع لسيارتين وغيرها المزيد

تتميز فلل ند الشبا بموقع استراتيجي بمحاذاة شارع الشيخ محمد بن زايد وتوفر سهولة الوصول إلى مختلف المناطق بدبي والامارات الأخرى، ويضم المجتمع مرافق ووسائل للراحة بما في ذلك مسار للدراجات الهوائية ومضمار للجري بطول 5 كيلومترات الذي يحيط بكامل المجتمع فضلاً عن ند الشبا مول القادم ونادي ند الشبا الترفيهي المقرر افتتاحه في الربع الأول من 2021

تعتبر "ند الشبا" واحدة من أكثر المناطق المرغوبة للسكن بدبي لدى المواطنين، وتحظى بشعبية لدى الجيل الجديد نظراً للروابط الأسرية ورغبتهم في أن يكونوا في نفس المنطقة وبالقرب من أقاربهم

طرحت نخيل مؤخراً عمليات البيع للمرحلة الثالثة بعد بيع المرحلتين الأولى والثانية من "فلل ند الشبا" بنجاح

مشروع ند الشبا من نخيل

LASIK Surgery step-by-step

LASIK is the most commonly performed laser eye surgery to treat myopia (nearsightedness), hyperopia (farsightedness) and astigmatism.

The word “LASIK” is an acronym for “laser-assisted in situ keratomileusis.”

Like other types of refractive surgery, the LASIK procedure reshapes the cornea to enable light entering the eye to be properly focused onto the retina for clearer vision.

LASIK surgery is essentially pain-free and takes only about 15 minutes for both eyes. The results — improved vision without eyeglasses or contact lenses — begin immediately after the procedure and vision usually continues to improve and stabilize over a few days.

If you’re not a good LASIK candidate, a number of other vision correction surgeries are available, such as PRK and LASEK laser eye surgery and phakic IOL surgery.

NEED AN EYE EXAM? Find an eye doctor near you and make an appointment to determine which vision correction surgery is right for you.

How is LASIK surgery performed?Lasik in dubai

First, your LASIK surgeon will create a very thin, superficial flap in your cornea with a small surgical tool called a microkeratome or with a femtosecond laser.

LASIK eye surgery: step-by-step

The surgeon then folds back the hinged flap to access the underlying cornea (called the stroma) and removes some corneal tissue using an excimer laser.

Excimer lasers create a cool ultraviolet light beam to remove (“ablate”) microscopic amounts of tissue from the cornea to reshape it so light entering the eye focuses more accurately on the retina for improved vision.

For nearsighted people, the goal is to flatten the cornea; with farsighted people, a steeper cornea is desired. Excimer lasers also can correct astigmatism by smoothing an irregular cornea into a more normal shape.

After the laser ablation reshapes the cornea, the flap is then laid back in place, covering the area where the corneal tissue was removed. The flap seals to the underlying cornea during the healing period following surgery.

LASIK laser eye surgery requires only topical anesthetic drops, and no bandages or stitches are required.

Before LASIK surgery Lasik in dubai

Your eye doctor will perform a thorough eye exam to ensure your eyes are healthy enough for the procedure. He or she will evaluate: the shape and thickness of your cornea; pupil size; refractive errors (myopia, hyperopia and astigmatism); as well as any other eye conditions.

The tear film on the surface of your eyes also will be evaluated, and a precautionary treatment may be recommended to reduce your risk of developing dry eyes after LASIK.

Usually, an automated instrument called a corneal topographer is used to measure the curvature of the front surface of your eye and create a “map” of your cornea.

With wavefront technology associated with custom LASIK, you also are likely to undergo a wavefront analysis that sends light waves through the eye to provide an even more precise map of aberrations affecting your vision.

Your eye doctor also will ask you about your general health history and any medications you are taking to determine if you are a suitable candidate for LASIK.

You should stop wearing contact lenses for a period of time advised by your doctor (typically around two weeks) before your eye exam and before the LASIK procedure. This is because contact lens wear can temporarily alter the natural shape of your cornea.

What to expect during LASIK Lasik in dubai

Before your LASIK surgery begins, numbing eye drops are applied to your eye to prevent any discomfort during the procedure. Your doctor may also give you some medication to help you relax.

Your eye will be positioned under the laser, and an instrument called a lid speculum is used to keep your eyelids wide open.

The surgeon uses an ink marker to mark the cornea before creating the flap. A suction ring is applied to the front of your eye to prevent eye movements or loss of contact that could affect flap quality.

After the corneal flap is created, the surgeon then uses a computer to adjust the excimer laser for your particular prescription.

You will be asked to look at a target light for a short time while your surgeon watches your eye through a microscope as the laser sends pulses of light to your cornea.

The laser light pulses painlessly reshape the cornea, although you may feel some pressure on your eye. You’ll also hear a steady clicking sound while the laser is operating.

LASIK is performed on each eye separately, with each procedure taking only about five minutes.

Immediately after LASIK surgery Lasik in dubai

Upon completion of your LASIK procedure, your surgeon will have you rest for a bit. You may feel a temporary burning or itching sensation immediately following the procedure.

After a brief post-operative exam, someone can drive you home. (You cannot drive after LASIK until your eye doctor sees you the following day and confirms your uncorrected vision meets the legal standard for driving.)

You should expect some blurry vision and haziness immediately after surgery; however, clarity should improve by the very next morning.

Your eyesight should stabilize and continue to improve within a few days, although in rare cases it may take several weeks or longer. For most people, vision improves immediately.

You may be able to go to work the next day, but some doctors advise at least one day of rest instead.

Also, it is usually recommended that you refrain from any strenuous exercise for at least a week, since this can traumatize the eye and affect healing.

Generally, you will return to see your eye doctor or your LASIK surgeon the day after surgery.

At this initial check-up, your visual acuity will be measured to make sure it is safe for you to drive without glasses or contact lenses. In most states, this requires visual acuity of 20/40 or better.

As with any other surgery, it’s very important for you to follow your doctor’s instructions and take any medication prescribed.

Also, avoid rubbing your eyes, as there’s a small chance you could dislodge the corneal flap if you rub your eyes vigorously before the flap has securely reattached to the underlying cornea stroma.

Long-term results Lasik in dubai

Laser eye surgery offers numerous benefits and can dramatically improve your quality of life.

Most people achieve 20/20 vision or better after the surgery, but LASIK results do vary. Some people may achieve only 20/40 vision or less.

You may still need to wear glasses or contact lenses following laser vision correction, though your prescription level typically will be much lower than before.

If you have mild residual refractive error after LASIK and you want sharper vision for certain activities like driving at night, prescription lenses with anti-reflective coating often can be helpful.

Also, if you are sensitive to sunlight after LASIK, eyeglasses with photochromic lenses can reduce photophobia for clearer, more comfortable vision.

While LASIK has an excellent safety profile, LASIK complications can occur. These include infection and night glare (from starbursts or halos appearing around lights).

A small percentage of people will need a LASIK enhancement, or “touch up” procedure, a few months after the primary LASIK surgery to achieve acceptable visual acuity.

You also may still need reading glasses once you reach your 40s, due to a normal age-related loss of near vision called presbyopia.

While LASIK surgery has a high success rate, it is important that you discuss with your eye doctor or surgeon any concerns you may have before you consent to having the surgery.

Keywords Selection
Gather knowledge for the Keyword and Article topic. If you are not specialist niche writer!
Define the sections of your article
Start writing your article

Step-1:
Keywords Selection:
Focus on Keyword. (Only 1 Keyword is better)But you can focus on 2 or 3 keywords.
Additional Keywords. (It can be up to 10 Keywords)
You should know the Keyword Research for Keyword selection

Step-2
Gather knowledge for the Keyword and Article topic.
If you are not a specialist for the niche, so, you have to search on Google or other source and gather knowledge for the Keyword and article topic.

Step-3
Define the sections of your article:

Title
Introduction
Description
Sub Heading-2 (h2) (Is Must)
Sub Heading-3 (h3) (if needed)
Sub Heading-4 (h4) (if needed)
Pros & Cons (for product base article)
Features
Image
Conclusion

Step-4
Start writing your article:
After completed the above three steps, you have to start writing your article from description section.
Important tips: It is a good technique to write the Article Introduction after finish the article writing!

Remember!!
If needed, you should use some grammar correction software like, Grammarly, Ginger Software etc.
If you know the on-page SEO(Search Engine Optimization) technique. It will help you to write quality article.

Keep keyword focus keyword density from 1 to 1.5 % maximum 2%. Do keyword placement properly.

Important points:

Article Quality and Readability:
Quality Test:
Try to write minimum 500 to 600 words article. 1000, 2000 or more words is better (recommended).

Lengthy unique content will be most helpful for ranking.
Title should be within 65 characters, with the Keyword. Not more than 65 characters.
You must have to put the Focus Keyword in the first paragraph of the article.
After the first paragraph, you must have to create a subheading or subtitle (h2) with the Keyword.
Of course, you have to maintain the quality of copy scores minimum 70 (Flesch Reading Ease test) for using the keyword.

Write article 90 % to 100 % unique. Check plagiarism.

Readability Test:
Use minimum 1 subheadings (h2) for 300 words article, 2 subheadings for 600 words article. (h2), (h3) 
Paragraphs should not be too long.
More than 20 words in a sentence, It should maximum of 25% 
Contain passive voice maximum of 10% in a Article

Great article feature:

  • Use bullet points
  • Use Active voice.
  • Eliminate weasel words like “generally” and “most”
  • Use “I,” “we,” and “you.”
  • Use Examples.
  • Use short sentences.
  • Use linking words & major signposts (purpose, structure, author’s stance, main points, direction of the argument, conclusions.).
  • Start boldly.
  • Use graphics. (Chart, Diagram, Image, Video)
  • Teach your Readers Something ( Educating, Inspiring )
  • Create a “How To” post or Video.
  • Make a Bulleted or Number List.
  • Structure Your Content.
  • Ask Questions.
  • Tell a Story.

Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.[1] SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3]

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Site indexation may seem like a fairly passive task.
Just write some content, optimize it for search engines, upload it to your site, and just wait for the magic to happen — right?
Not necessarily.
How can you get your content on Google faster? How do you get Google to index the pages that you updated?
Google’s indexation process is very effective, but it isn’t perfect.
And considering that it’s impossible to reach your marketing goals if your pages aren’t indexed, indexation isn’t something you should leave up to chance.
Fortunately, there are many steps you can take to help Google quickly and accurately index your pages.
In this post, I’ll go over nine ways you can take a more proactive approach to your site’s indexation — and, as a result, improve your online visibility.
You’ll learn how do to get Google to index your website and how to check your Google index ranking.
But first, let’s take a step back and look at what indexation actually is, and why it plays such a major role in your
What is Google indexation?
Before we can jump into ways to speed up the indexation process, it’s important to understand what, exactly, indexation is.
What is a web index?
In its most basic form, and index is a list of information. Long before the Internet, indexes existed in many forms, like the alphabetical indexes at the end of books.
A web index, then, is a database of information on the Internet.
Search engines use these databases to store billions of pages of information. So when you use a search engine, you aren’t actually searching everything that exists on the Internet.
You’re searching that search engine’s index of stored pages and information.
Bots or ‘spiders’ crawl new pages online and store them in an index based on their topics, relevance, authority, and more.
How does Google index work?
Every search engine has its own index. But because Google is the world’s largest search engine — and where most marketers focus their SEO strategies — we’re going to be focusing on theirs.
In 2016, Google claimed to have knowledge of over 130 trillion individual pages.

Today, it doesn’t specify exactly how many pages are in its index — but says that its search algorithm sorts through of pages inits index to deliver useful and relevant results.
How does Google index the Internet? 
Creating a library with billions of pages requires some powerful tools.
The most important of these tools are called spiders. These automated bots are automated browsers that  “crawl” from site to site, following links to find content.
All of the information that these spiders crawl is stored in Google’s index.

Then, when a user performs a search, Google’s search algorithm sorts through its giant database to find the most relevant pages.
Pulling from this established database (instead of attempting to find information in real time) allows the search engine to deliver results quickly and efficiently.
Google’s spiders are constantly crawling for new information and updating its database.
Even though the results are pulled from a stored source, the search engine’s goal is to always provide up-to-date results.
So as you add new content, it’s in your best interest to make sure that it gets indexed as quickly as possible.
Why does it matter if your site is indexed quickly on Google?
Given that Google’s spiders are constantly crawling for information, you might be wondering why you need to put in any extra work to help them.
After all — if they’re already crawling, won’t they find your site anyway?
The fact is: They might.
But if your site is relatively new, or doesn’t get crawled often, it could days, or even weeks for your new content to get indexed.
This causes delays in search engine visibility — which is one of most important factors in your digital marketing success.
You can attract traffic from a variety of sources, but when you consider that 51% of all trackable website traffic comes from organic search, it’s impossible to deny that your search presence can make or break your success.

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Submitted Url+D3:D106

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lasik

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LASIK (laser-assisted in situ keratomileusis) is an outpatient surgical procedure used to treat myopia (nearsightedness), hyperopia (farsightedness) and astigmatism.

Lasik offer in Dubai

Modern LASIK surgery is now bladeless using a femtosecond laser to create a corneal flap. The surgeon folds the flap back, and then removes some corneal tissue using an excimer laser. The flap is then laid back in place. When the cornea is reshaped, it focuses light directly onto the retina, providing clearer vision.

The surgery takes about 15 minutes to perform for each eye. LASIK is performed using anaesthetic eye drops so there is no pain during the procedure. However, you may experience some eye discomfort and tearing during the first eight hours after the surgery. Common side effects are dry eyes, light sensitivity, glare and halos during the first few weeks, but most of these usually subside over time.

Laski treatments in Dubai

LASIK is a painless procedure with rapid visual recovery, and yields excellent visual outcomes for varying degrees of short-sightedness and astigmatism.


 

What are the advantages of LASIK?

  • Quick visual recovery
  • Relatively painless
  • Established procedure
  • High patient satisfaction in many studies
  • Low complication rates
  • Affordable


The LASIK Procedure – How is it performed?

At the start of surgery, anaesthetic eye drops are applied. Once the eye is numbed, an eyelid speculum is inserted to prevent the eyelids from blinking. Next, a thin flap is created in the outer layer of the cornea using a femtosecond laser. A little pressure or tightness may be felt at this stage.

Next, the hinged corneal flap is lifted, exposing the treatment area. You will be prompted to look and focus on an overhead target light while the excimer laser is applied to the treatment area.

Finally, the flap is repositioned upon completion and allowed to adhere, stitch-free. The eyelid speculum is removed at this stage. The whole treatment lasts approximately 15 minutes for each eye.

Once the anaesthetic eye drops wear off, the eye will feel quite gritty and irritable for a few hours. Frequent application of lubricating eye drops is useful. It is important that you do not rub your eyes in the first two weeks as the flap could be dislodged. Vision is misty during the first day and should clear by the next day. If there is severe pain with reduced vision, the flap may have been displaced and you should return to the eye centre immediately.

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About
We started our journey when the 8am to 5pm daily corporate routine started numbing our creativity and endless goals.
With our passion and entrepreneurial spirit, we decided to go against all the odds and set up an Unconventional Financial and Business Advisory firm.
 
Tareq is an Accredited Tax Agent from the UAE Federal Tax Authority and has an extensive command of the GCC Common Customs Law and UAE free zones regulations.
 
STATEMENT
 
We go beyond your expectations to add real value and ensure you make the right business decision.

VALUE ADDED TAX ADVISORY
 Value Added Tax Advisory
 
Our clients approach us to seek advice on Value Added Tax implications related to critical transactions. We also assist clients in, preparation, reviewing and filing VAT Tax Returns to ensure our clients are VAT compliant.
 
Also, upon mergers and acquisitions, we perform tax due diligence on targets to ensure they are compliant with the VAT laws and no surprises or hidden risks come up post acquisition.
  
Value Added Audits, Reconsideration Application Forms and Dispute Committee Representation
 
Limitless Business Venue is an approved Tax Agency with the UAE Federal Tax Authority. Submission of Reconsideration Forms and Disputes is mandatory in the Arabic language. Our Approved Tax Agent Tareq Al Wattar enjoys comprehensive experience in the UAE VAT field since the introduction of the VAT system in the UAE and prior to that he has solid audit background with Big 4 firms.
  
Our clients approach us to benefit from our expertise and skills in the VAT field and build on our relationship with the UAE Federal Tax Authority to ensure compliance and penalties are faced in the future.

Teeth Whitening in Sharjah 

Invisalign in Sharjah 

Braces in Sharjah 

 

Teeth whitening involves bleaching your teeth to make them a lighter colour.

Teeth whitening can't make your teeth brilliant white, but it can lighten the existing colour by several shades.

 Standard teeth whitening involves several visits to the dentist, plus sessions at home wearing a mouthguard containing bleaching gel.

The whole process takes a couple of months.

 A newer procedure called laser whitening or power whitening is done at the dentist's surgery and takes about an hour.

*what is the strongest whitening?

-office whitening has 37% concentration and there is home whitening.

*which is better zoom or laser whitening?

-zoom whitening, is better if we want to whiten all teeth.

-laser whitening, is better if we want to whiten some teeth without exposing the rest of the teeth to heat.

*how long does the whitening remain?

-Between 6-12 months

*does whitening hurt enamel?

-no whitening doesn’t hurt enamel.

*what are the foods and drinks after whitening?

-no colored  foods or drinks allowed after whitening such as coffee, tea, colored juice for 2-3 days.

Teeth Colored Braces & Invisalign

A newer procedure called laser whitening or power whitening is done at the dentist's surgery and takes about an hour.

Ceramic braces are a popular choice among many patients; they are made of dental ceramic alloys that match the natural color of the teeth, because of their transparency, ceramic braces have gained following among adult patients who wish to straighten their teeth without attracting much attention to their brackets.

 While there are many options to correcting crowded and misaligned teeth, Invisalign is the invisible way to achieve that without metal braces showing. A series of clear removable Aligners used to straighten your teeth and provide beautiful smile without having any change in your lifestyle.

 

*what is the best orthodontics treatment?

 

-some cases are suitable for invisalign and others for braces.

*which is cheaper braces or invisalign?

-braces are cheaper.

*what are the disadvantage of invisalign?

-expensive and must be worn 24 hours and removed only when eating.

*can invisalign hurt your teeth?

-no it is not harmful.

*what is the cost of invisalign in amcc?

-depends on the case and number of plates its start from 12,000 aed upper and lower jaws.

*how long does the treatment need to finish with invisalign?

-Depending on the case from 8-22 months.

*what are the advantage and disadvantage of invisalign?

-advantage, easy to use comfortable and it does not cause dental caries because it is easy to remove and clean the teeth.

-disadvantage, expensive and must be worn all day except when eating.

What Are Invisalign And How Do They Work?

Invisalign uses nearly invisible braces to straighten your teeth. The aligners are made from thermoplastic material uniquely developed from your treatment plan, created on an individual basis. You are given a series of bespoke, custom made aligners to move your teeth in the sequence determined by your doctor. Each aligner in this series works individually, making slight adjustments to tooth position. When the aligners are placed on the teeth, they cause the teeth to gradually shift from their current position. After approximately two weeks, you will begin using the next set of aligners, which will continue the teeth straightening process.

 

Dental Implants Sharjah 

Implants are a fixed alternative to removable dentures. They may be the only option if the loss of teeth has caused the mouth to shrink so it can no longer support dentures. You can use implants to replace just a single tooth or several teeth.

To fit an implant, titanium screws are drilled into the jaw bone to support a crown, bridge or denture.

Replacement parts take time to prepare. This is to ensure that they fit your mouth and other teeth properly. 

Tooth Impalnts  FAQ

Are dental implants safe?

Teeth implants are widely regarded as a safe dental restoration with a well-established history of success. The main risks of dental implant complications come from lack of underlying bone structure, incorrect placement, and poor oral hygiene.

Using a dentist with specialist training and experience placing implants will help minimise the chances of infection or other problems.

How long do dental implants last?

Barring any complications, dental implants should last at least 10 years and probably much longer. Much like natural teeth, implants have the best chance of lasting a lifetime if you maintain good oral hygiene and have regular dental checkups.

What are advantages of teeth implants?

We can sum up the advantages of tooth implants as follows:

  • Permanent, long-lasting solution to tooth loss
  • Stable and durable
  • Can’t be misplaced since they aren’t removable
  • No issues with speech
  • Allow normal eating
  • Look and feel like natural teeth
  • No adhesives or special cleaning required
  • Don’t affect adjacent healthy teeth
  • Success rate of 90-95%

 

Dental implants

*Why would you choose AMCC for dental implants without the rest of dental clinics in Sharjah?

-Because we have excellent specialist and most advanced equipment and affordable cost.

*What are the dental services which AMCC offers?

-all dental specialties such as cosmetic dentistry, orthodontics, gum and periodontal surgical treatments, oral surgery, implants, pediatric dentistry, root canal treatment, teeth whitening, panoramic 3D x-ray.

*How many visits do the dental implants require?

-One visit to put the implant in the jaw and another visit to fix the crown.

*What is the cost to restore all the teeth in the mouth?

-it depends on the number of implants, bone quality, and the quality of restoration.

*which is the best material for dental implants?

-titanium and zirconium

*is ceramic better than titanium implant?

-ceramic implant is not replacement of titanium implant but when the site of implant requires high aesthetic result then ceramic implant is more suitable and titanium implants are suitable for posterior teeth.

*who are the persons who are advised not to have dental implants?

-uncontrolled diabetics, blood coagulation disturbances, cancer, immune diseases.

*is dental implant procedure painful?

-no, it is done with local anesthesia

*are all people suitable for dental implants?

-most people are suitable for dental implants except when they have serious health condition.

*how long does the implant need for complete healing?

-Between 3-6 months.

*how can we make healing faster?

-commitment of the patient with oral hygiene and doctors instructions.

Veneers in Sharjah 

Venners sharjah 

Dental Veneers

 Sharjah 

Veneers are new facings for teeth that disguise a discoloured (rather than a damaged) tooth.

To fit a veneer, the front of the tooth is drilled away a little.

An impression is taken, and a thin layer of porcelain is fitted over the front of the tooth

A dental veneer is also called a porcelain veneer or dental porcelain laminate. A recent innovation in cosmetic dentistry, the veneer is a thin shell of porcelain that is bonded onto the front of a tooth.

*what is the cost of veneers in amcc?

-it depends on the quality and effects of the veneer.

*how long does the veneer last?

-Between 5-10 years.

*is the veneer painful?

-it is not painful sometimes we use local anesthesia.

*can you do veneer in one day?

-the veneer needs 2-3 appointments.

*how much does the veneer cost?

-depending on the quality and number of teeth it starts from 8,000 aed.

*which is better veneers or lumineers?

-in some cases veneers are better if the teeth need adjustment of shape and extrusion.

-some cases lumineers are more suitable if the teeth don’t need adjustment.

*advantage and disadvantage of veneers

-advantage, it can be done in 2 visits and it doesn’t change shape or color.

-disadvantage, sometimes teeth need preparation and the veneer should remain on the teeth for life.

What are Dental Veneers?

Veneers are thin shells made of tooth coloured materials (either from porcelain or tooth-coloured plastic filling materials) that are custom made and bonded to your teeth to improve their appearance (changing the colour, shape, size or length).  Porcelain veneers are usually made in the lab and are more resistant to staining compared to veneers made of tooth coloured filling material.

Why do I need Dental Veneers?

Dental veneers are a great solution for people with discoloured, worn down, chipped, misaligned, uneven or irregularly shaped teeth.  Veneers are a good solution to close a gap that may exist between your front teeth.

What is Involved in Getting a Dental Veneer?

Getting a porcelain veneer is usually a 3 step process.  The first step is to get a consultation with the dentist.  At this visit, you can outline your concerns with the dentist, and he or she will explain how veneers will work for you.  The dentist may prescribe X-rays or take moulds of your teeth.  The second step is to prepare the tooth for the veneer.  A small amount of tooth structure is removed and an impression is taken.  The dentist will then place temporary veneers.  At the third appointment, temporaries are removed, and the final veneer is bonded to your tooth.  In the case of veneers made from tooth coloured filling material, this is a one appointment process in which the dentist will remove a small amount of tooth structure and bond filling material to your teeth.  This type of veneer is not as long lasting and doesn’t resist stain as well as a porcelain veneer.

What are the Advantages of Dental Veneers?

The preparation of veneers preserve the most amount of tooth structure as very little needs to be removed.  They can vastly improve the appearance of your teeth, and gum tissues respond well to dental veneers.  The colour can be custom selected and in the case of porcelain veneers they are extremely stain resistant.

What are the Disadvantages of Dental Veneers?

Once you have had your tooth prepared for the veneer, the process is not reversible.  In the case that a veneer cracks, it is difficult to repair without having to replace the entire veneer.  With people who have poor gum health, veneers are not a good option.  It is important not to have habits like pen-chewing or nail-biting as these can crack the veneer.  In addition, people who grind or clench their teeth are at risk for chipping or cracking their veneers.  Lastly, veneers are still susceptible to decay so it is important that you maintain optimal oral health and visit your dentist regularly.

How Long Do Dental Veneers Last?

Typically, a veneer lasts approximately 5-10 years.  They do not require any special care other than regular brushing, flossing and visits to the dentist

unique cakes designs as well as clients satisfaction

In this world of ready mixes and canned frosting, baking and decorating layer cakes from scratch often seems like a lost art. But there’s hardly a cooking craft more satisfying: not only does it fill your house with that heady aroma, but by the time you finish assembling and decorating the cake, you feel like an architectural genius.

And once you know how to make one layer cake, you know how to make hundreds. All you need is an arsenal of a few reliable components—chocolate and vanilla cake bases, a fluffy whipped-cream filling, and a smooth buttercream (each with multiple flavoring options) and nearly endless options for decorating, from fresh berries to elegant chocolate curls.

Choose your Birthday cake Dubai style

 

There are two basic styles here: a stacked, “naked” cake with berries and whipped-cream filling and frosting on, or a cake filled and frosted with homemade buttercream. If you’re running short on time, opt for a whipped-cream-filled cake. Making it is a cinch, and the cake looks spectacular with whipped cream and berries oozing between the layers. But don’t be afraid of buttercream cakes: they won’t bog you down for endless hours—they require just a little more time and focus. If you want to work ahead, consider that buttercream cakes can be assembled the night before and refrigerated, while whipped cream cakes should be assembled shortly before serving.

Birthday Cakes

Vat agency Dubai - UAE

Vat consultants in UAE

tax consultant Dubai  

What is Value Added Tax (VAT)?

Value Added Tax (VAT) 

 The UAE Ministry of Finance defines Value Added Tax (VAT) as an indirect tax that occasionally is referred to as a type of general consumption tax. 

In a country which has a defines Value Added Tax (VAT), it is imposed on most supplies of goods and services that are bought and sold.

defines Value Added Tax (VAT) is charged at each step of the supply chain and ultimately, consumers bear the defines Value Added Tax (VAT) cost while businesses collect and account for the tax, in a way acting as a tax collector on behalf of the government.

What is the difference between the Tax Agent / VAT Agent and the accountant?

The UAE VAT Law is a law with a lot of provisions and articles. It is difficult for accountants with no proper understanding and deep knowledge to understand it. The UAE Federal Tax Authority has trained and Approved Tax Agents / VAT Agents to understand the language of the Tax Law and then help taxpayers to properly apply it.

Understanding the difference between a Tax Agent / VAT Agent and an accountant avoids taxpayers from making mistakes and potentially being exposed to fines and penalties.

Why to register for VAT?

You are obliged to register for Value Added Tax (VAT) if your taxable supplies and or imports exceed the mandatory registration threshold of AED 375,000.

 You may also choose to register for Value Added Tax (VAT) voluntarily if the total value of your taxable supplies and or imports (or taxable expenses) exceed the voluntary registration threshold of AED 187,500.

What is the difference between Tax Agents / VAT Agents and Tax Consultants?

There are several differences between Tax Agents / VAT Agents and Tax Consultants. They are mainly:

 

1. Tax Agents / VAT Agents must speak Arabic

2. Tax Agents / VAT Agents must pass a taxation test and obtain a Tax Expert certificate from the UK

3. Tax Agents / VAT Agents are required to obtain Professional Indemnity Insurance

4. Tax Agents / VAT Agents are the only party that can represent taxpayers before the UAE Federal Tax Authority (FTA)

5. Tax Agents’ / VAT Agents’ names are listed on the UAE Federal Tax Authority (FTA) website

6. Tax Agents / VAT Agents enjoy direct contact with the UAE Federal Tax Authority (FTA) through dedicated representative.

Can I recover Value Added Tax (VAT) I pay on my purchases for my business?

If you are registered for Value Added Tax (VAT), then you can recover the tax related to your taxable transactions (subject to conditions)

Value Added Tax (VAT) and start ups  Tax Planning is a must for start-ups.  At inception they must understand how Value Added Tax (VAT) is applicable to their business and transactions to avoid any potential penalties in the future.

 In some cases, the amount of penalties may exceed the revenue achieved in a whole year.

Profit Distribution and Dividends       

   Not all business transactions are subject to Value Added Tax (VAT). An example is dividends paid by a company to its shareholders are not subject to Value Added Tax (VAT)

E-trader License  Businesses operating under an E-trader License shall register for Value Added Tax (VAT) if they meet the registration threshold.

Value Added Tax (VAT) Penalties           

Taxpayers are permitted to apply for a Reconsideration Form if they have doubt about penalties imposed by the UAE Federal Tax Authority on their business transactions.

It is critical to understand that Reconsideration Forms must be applied for as per the Value Added Tax (VAT) Law and within the permitted time frame to avoid rejection of the application by the UAE Federal Tax Authority.

Reconsideration Forms application rejection In cases where the UAE Federal Tax Authority rejects a taxpayer’s Reconsideration Form application, the taxpayer along with the Tax Agent / VAT Agent shall analyze the reasons of the rejection and in case they are not convinced, they shall proceed and apply for an objection before the VAT Dispute Committee. This is usually done by seeking an accredited layers assistance.

The UAE Federal Tax Authority always provides facilities to taxpayers so long they adhere to the regulations. Therefore, when applying for a Reconsideration Form or an Objection Letter, they both shall be drafted in accordance with the applicable laws and executive regulations. 

Are social media influencers subject to the Value Added Tax (VAT)?

            Yes, if they meet the Value Added Tax registration threshold, they are required for register for Value Added Tax (VAT) with the UAE Federal Tax Authority.

This is also applicable to singers and actors who meet the registration threshold on their taxable suppliers.

What is the importance of bookkeeping and taxes for entrepreneurs?

Entrepreneurs are the pillars of the national economy in every country and they run startups that can become large companies competing globally.

Startups must protect themselves from tax errors to avoid unnecessary expenses and to ensure the company's success and maintain its reputation.

IVF Treatment in Dubai

 In IVF, the first step is to have consultation with physician. The physician will give you an idea about the treatment plan. The next step will be basic blood tests for the couples and male partner needs to do Semen Analysis. The treatment commence from Day 1 of the period, we will perform estradiol blood test or ultrasound on the same day. From Day 2 of cycle, we will start the medication for stimulating the ovaries to produce more oocytes. The medications will be in the form of injections. Common hormones used to stimulate the follicles are FSH (Follicle-Stimulating Hormone) and LH (Luteinizing Hormone). The patients will visit the clinic frequently in order to monitor the growth of follicles. Around 10 to 12 days the medications will continue. Towards the end of stimulation, when the follicles reached the optimum size, we will give the trigger injection and will do the oocyte retrieval after 34-36 hours. 

 

IVF Treatment  Dubai

Oocyte retrieval is a day procedure where oocytes are retrieve from ovaries by giving a general anesthesia that takes about 20-25 minutes. On the same day, male partner has to produce the semen sample for IVF procedure with the abstinence of 2-5 days. ICSI (Intra Cytoplasmic Sperm Injection) will be perform on the same day of oocyte retrieval. Fertilization will be perform the next day. If the patients, endometrial lining and E2 value is normal we will be performing the embryo transfer on day 3 or day 5 of the retrieval. Embryo transfer is a very simple process that will takes about 5 minutes without any sedation. The number of embryos will be transferred to the uterus will be depending upon the age of the patient. After embryo transfer, the excess embryos will be cryopreserve for future attempts. The pregnancy test will be carry out after 2 weeks from the day of transfer.

 

OUR LAB TECHNIQUES

 

            IVF laboratory is the important part of the IVF procedure. IVF lab and services place a major role to help the patients in their journey on becoming a parent. We have all specialized laboratory equipment for IVF procedures. ICSI (Intra Cytoplasmic Sperm Injection) it is one of the effective technique for improving the chance to get pregnant. We are doing Genetic Screening Tests also for the embryos to rule out any chromosomal abnormalities, genetic disorders as well as for family balancing before transferring the embryos to the uterus. 

 

 

IVF Treatment Dubai

 

AFTER TREATMENT

Once the patient is pregnant, we will repeat Beta Human Chorionic Gonadotrophin Hormone Test after 48 hours. After 6 weeks of pregnancy, we will perform viability scan. We will monitor the patients until 12 weeks of pregnancy then we will refer them to the Ob-Gyne Doctors for further monitoring until delivery.

IVF Treatment in Dubai

أعراض إضطراب القلق العام و القلق المرضي والهلع :

-   ستتفاجأ عندما تعلم ان للقلق المرضي اكثر من 200 عارض يؤثر على الانسان  وسنسردها لكم بالتفصيل

تصنف الأعراض إلى ثلاثة انواع رئيسية :

( أعراض جسديه)

 (أعراض  نفسيه وأحاسيس عقلية

(أعراض سلوكية)  

وهذه الأعراض تؤثر على مكونات الانسان الثلاث النفس والوعي والجسد

ما سبب حدوث الاعراض الجسدية لمرضى القلق المرضي؟!

 بسبب تعرض الشخص للقلق لفترات طويله وكذلك لنوبات الهلع اعتاد الجسم وخاصة الدماغ على وجود كميات كبيره من الادرينالين ..  وايضا الكورتيزول ، وهذه الهرمونات وجودها بشكل دائم في الجسم يعمل على إرباك الجسم وتدخل الشخص في حالة طوارئ او ما يسمى  بنظام الهروب أو القتال ، فالجسم قادر أن يتعامل مع هذا الوضع او قادر أن يتعامل مع نظام الطوارئ لفترة زمنية محددة وقصيرة حيث يتم سحب الدم من الجهاز الهضمي والوجه والجلد  وإرساله إلى العضلات والقلب والأعضاء الهامة لأجل الهروب أو القتال ، ووجود هذه الهرمونات في الجسم خاصة في الدماغ لفترة زمنية طويلة ينهك الجسم كما ذكرنا ويترجم إلى أحاسيس عقلية كذلك كالشعور بالخوف الشديد والتفكير في المجهول والخوف من المرض او الخوف من الموت او الخوف من الجنون وغيرها من الأحاسيس ...

_ القلق النفسي او الخوف تحديدا هو جذر لأغلب الاضطرابات النفسية العصبية أي أن من لديه وسواس أو رهاب وكذلك اكتئاب هو له اصل وجذر مع القلق  لذلك كل هذه الاضطرابات ترجع وتعود الي اصلها الحقيقي اضرابات القلق ...

للقلق النفسي اعراض كثيرة مشابهه لاعراض الكثير من الامراض الأخرى.. و لكن عندما يكون الشخص قلق بطبعه ، مكتئب او من الذين يصابون بنوبات الهلع  ، من الممكن ان يحس بالكثير من الاعراض الغير منطقية بالنسبه له .. وسنشرحها بالتفصيل ....

تدور اسباب هذه الاعراض ونتائجها حول عدة أسباب رئيسية

وهي خوف الشخص من الموت او المرض  او خوفه من فقدان السيطره أو أن يحدث له مكروه ... وخوفه من الجنون وفقدان العقل .... وكثر هذا التفكير السلبي الملح فترات طويله خصوصا ما بعد نوبات الهلع تبدأ هذه الاعراض بالظهور، وهي كالتالي :

الأعراض الجسدية :

مشاكل الحساسية، زيادة في الحساسية ( ردود فعل أطول)

آلام الظهر، وتشنجات في الظهر والعضلات

شحوب البشرة (فقدان اللون في الوجه أو الجلد)

احمرار الوجه

آلام في أجزاء من الجسم او كامل الجسم خاصة في العضلات والمفاصل

الشعور بهزة كهربائية في الجسم

ارتفاع أو انخفاض في درجة حرارة الجسم وتكون وهمية بحيث تشعر بها و لكن لو قمت بقياس الحراره ستجدها طبيعية 37 °

تنميل في الجلد وأحيان حكة وحرقة في الجلد خاصة في منطقة الرقبة والوجه والأذنين وفروة الرأس، و الكتفين

تنميل وضعف الإحساس في القدمين واليدين والأصابع والذراعين والساقين

ألم في الصدر، وضيق في الصدر خانق

خفقان القلب، وتسارع دقات القلب

فرط النشاط، زيادة الطاقة، والطاقة العصبية

زيادة الطاقة الجنسية او تضاؤلها

ضعف المناعة

ارتعاش العضلات

الغثيان والتقيؤ

التعرق بغزارة خاصة في الليل

الشعور بالسبات العميق، والتعب او الارق أحياناً وصعوبة النوم

وخز وخدر وتنميل  بالجسم

الاحساس بان القلب يضرب بصعوبة او انه تخطى دقة

 آلام في الرأس 

فقدان الشعر وتساقط الشعر

ألم في الأكتاف والرقبة

انقباض الفك والشعور بطحن في الأسنان

عدم الثبات، والدوخة، والشعور بالدوار

الحاجة الملحة للتبول، وكثرة التبول، الرغبة المفاجئة للذهاب إلى دورة المياه (على غرار المسالك البولية أو أعراض التهاب البروستاتا)

ضعف الساقين والذراعين، أو العضلات

فقدان الوزن، وزيادة الوزن

الصدر (أعراض القلق المرتبطة عادة مع منطقة الصدر):

ألم في الصدر أو عدم الراحة

قلق دائم إزاء القلب

الشعور بانه عليك اجبار نفسك على التنفس

تجد صعوبة في التنفس، والشعوربالاختناق وضيق في التنفس

كثرة التثاؤب في محاولة لالتقاط أنفاسك

خفقان القلب - ضرب الثابت أو سريع جدا، سرعة ضربات القلب

 عدم انتظام ضربات القلب، ضربات هاجره ، تسارع القلب ، تباطؤ القلب ، سماع صوت تدفق الدم في القلب

الفم / المعدة (أعراض القلق المرتبطة عادة مع الفم والمعدة):

 رائحة أو طعم غير عادي

بلع الهواء (ابتلاع الهواء أكثر من اللازم، انتفاخ المعدة، والتجشؤ)

حرقة ووخز في الفم

حرقة في اللسان

الرغبة الدائمه في تناول السكر أو الحلويات

الإمساك

الإسهال

صعوبة في البلع

صعوبة الكلام، النطق بحروف معينة أو أصوات والفم يشعر بأنه لا يتحرك ثقل اللسان

جفاف الفم

يمكن الشعور بانك لا تستطيع الابتلاع بشكل صحيح

الاحساس بتورم في اللسان

اضطراب القولون

فقدان الشهية أو الطعم

الشعور بان هناك شيء عالق في الحلق

الوخز عضلات الفم / القفز

الغثيان أو الإجهاد البطن

اضطراب في المعدة، والغاز، والتجشؤ، والنفخ

مجرد التفكير في الأكل يشعرك بالغثيان

ضيق الحنجرة، تورم في الحنجرة

 

أعراض القلق النفسية والشعورية :

الخوف من الموت

الخوفمن المرض

الخوف من فقدان السيطرة

الخوف من الوقوع في الخطأ أو جعل معتوه من نفسك أمام الآخرين

الخوف من الاغماء امام الناس

الخوف من تكرار نوبات الهلع

الخوف من فقدان العقل

الأعراض العقلية (أعراض القلق المرتبطة عادة مع العقل والتفكير)

ضبابية في الدماغ

دوخة

دوار

الشعور بانك غير موجود او كانك ترى حلم

تبدد الشخصية

الغربة عن الواقع

الحساسية

صعوبة في التركيز، فقدان الذاكرة على المدى القصير

صعوبة التفكير والتحدث وتشكيل الأفكار، وبدء المحادثات

توهان

الكوابيس والأحلام السيئة

التفكير المتكرر أو المستمر "الثرثرة العقل '

صعوبة في تعلم معلومات جديدة

شعور بانك محاصر في عقلك

تشعر في كثير من الأحيان كانك تحمل العالم على كتفيك

المزاج / العواطف (أعراض القلق المرتبطة عادة مع المزاج، والعواطف، والمشاعر):

الشعور بالغضب دائما وعدم الصبر

كآبة

(تقلب المزاج)

عبوس

الرغبة بالبكاء دون سبب واضح

Criminal Lawyers in Dubai

Our office includes a team of specialists who possess long and advanced experience in

defense and pleading before the courts and criminal departments and attending with

defendants or claimants of civil rights / victims according to the necessary situation by

providing all the necessary services, starting from the police departments and the Public

Prosecution investigations and trial sessions until the completion of the case in all its

stages In pursuit of the best possible results.

Our attorneys plead in all criminal cases in all its stages and grades before the Court of First Instance, the Court of Appeal and the Court of Cassation in Dubai, as well as before

the Federal Supreme Court in Abu Dhabi and federal courts in all other Emirates.

 

Commercial Lawyers in Dubai

Because of the appropriate and advanced commercial and investment climate in the

United Arab Emirates, where business activity plays a fundamental and special role in the national economy, legal services in the field of business is one of the most important things that our office provides, where we represent companies and individuals at all stages of company formation and provide the best legal options for them in All of their activities:

Investor rights and protection contracts

Drafting and reviewing commercial contracts and agreements

Establishing and licensing business and public partnership

Commercial licenses and commercial coverage in general under the law

International trade with the formulation of its contracts and agreements

Protection from commercial agencies and sales

Illegal competition in Commercial transactions

law of work and workers Lawyers in Dubai

We represent employers in this field and help increase the human resources of our clients and avoid exposure to responsibility. We also provide consultations to our clients on reducing manpower, arbitrary dismissal, work contracts, and non-competition agreements in addition to matters pertaining to public employees, and we also provide advice on work and workers issues that include mergers And the purchase and restructuring, as we regularly provide advice to employers in the various local and federal laws that regulate the work sector in the state.

On the other hand, we represent employees who are treated unfairly or dismissed arbitrarily and cases of medical negligence, accidents, injury or death, and we achieve the best results in labor cases.

Criminal Lawyers in Dubai

Our office includes a team of specialists who possess long and advanced experience in defense and pleading before the courts and criminal departments and attending with defendants or claimants of civil rights / victims according to the necessary situation by providing all the necessary services, starting from the police departments and the Public Prosecution investigations and trial sessions until the completion of the case in all its stages In pursuit of the best possible results.Lawyers in dubai

Our attorneys plead in all criminal cases in all its stages and grades before the Court of First Instance, the Court of Appeal and the Court of Cassation in Dubai, as well as before the Federal Supreme Court in Abu Dhabi and federal courts in all other Emirates.

In addition, they can submit a request for provisional release on financial or personal bail and also file a civil lawsuit before the criminal courts to compensate the client / victim for damages resulting from the crime by obtaining and implementing appropriate civil compensation.

In addition, we represent our clients in the following areas:

Lawyers in Dubai

• Crimes of assaulting the integrity of the body • Drug crimes • Bribery and attacks on public money • Crimes of violating honor and display of honor • Crime of counterfeiting in official and customary documents • Tapping crimes • Press and publishing and defamation crimes • Electronic device violations and their impact on evidence • Traffic violations • Addiction between punishment • Juvenile delinquency and the responsibility of teachers • Law of entry and residence of foreigners • Swearing and slander • Shared responsibility in murder •. • Checks, loans and credit cards.

It is considered one of the most widespread crimes in the Emirates, and its definition in the criminal law is to give a check in bad faith to others without a sufficient and existing balance to withdraw, or withdraw all or some of the bank balance after giving the check so that the remaining balance is not sufficient to pay the value of the check, or give an order The bank may not cash the check, sign the check, or write it in a way that prevents it from being cashed Lawyers in dubai

Civil Lawyers in Dubai

Our team includes civil law specialists and their most important legal services are:

• Concluding sales contracts and registering them. • Sales disputes, annulment, and nullity of contracts. • Disputes of ownership, possession, and pre-emption. • Real estate disputes and disputes. • Contractors contract disputes. • Entering and registering real estate developers contracts • Medical responsibility • Rent disputes and litigation, for example documentation of contracts Rent and claim the value and eviction suits.

We also demonstrate high efficiency in dispute settlement and pleading in all other types of civil suits.

Commercial Lawyers in Dubai

Because of the appropriate and advanced commercial and investment climate in the United Arab Emirates, where business activity plays a fundamental and special role in the national economy, legal services in the field of business is one of the most important things that our office provides, where we represent companies and individuals at all stages of company formation and provide the best legal options for them in All of their activities:

• Investor rights and protection contracts • Drafting and reviewing commercial contracts and agreements • Establishing and licensing business and public partnership • Commercial licenses and commercial coverage in general under the law • International trade with the formulation of its contracts and agreements • Protection from commercial agencies and sales • Illegal competition in Commercial transactions • Sale and purchase agreements • Equipment lease • Acquisition of business assets • Bankruptcy and insolvency

Companies lawyers in Dubai

Our office establishes companies, and our team includes specialists in procedures and announcing institutions and companies with amendments to all ministries and local and federal departments in the UAE, including for example the Ministry of Economy and Industry and the Department of Economic Development and the Chamber of Commerce and Industry.

The mission of our team in this regard is not limited to registering companies, but also precedes them with our clients to study the nature of their potential business and then choose the preferred type of company to carry out their own business, after agreeing to the type of company, and then we go ahead to formulate the company’s founding contract and sign it by the parties Concerned before submitting it within the registration procedures, and then obtaining the company’s license and commercial record from the competent authorities.

It is worth noting that our team has outstanding experience in the registration and transfer of ownership of companies by taking all appropriate measures to protect both partners and shareholders as required by the situation and achieve their interests.

Lawyers in Dubai

 

Real estate and construction Lawyers in Dubai

We provide our clients with preparing purchase, sale and lease financing agreements, and we also prepare real estate agreements with local and international clients whether they are buyers, sellers, developers, suppliers, architects or contractors, taking into account that the real estate and leasing field is one of the most important huge investments in the United Arab Emirates .

We provide our legal services to all parties in all issues related to rents, lease contracts and disputes, including but not limited to:

• Formulating and implementing real estate investment contracts.

• Provide legal opinions on matters related to lease contracts and issues. Follow up the procedures for implementing the decisions issued by the rental dispute settlement committees.Lawyers in dubai

• Our office has dealt with many companies and individuals working in the field of real estate and rents, and the best legal solutions have been provided to them. Our office also has a long experience in representing tenants, landlords, contracting companies and real estate, whether they are tenants or lessors in front of various rental disputes settlement committees.

Personal Status Law And Divorce CasesLawyers in Dubai

Provides legal opinion on personal/family matters by applying Islamic law and various laws relating to other religions in the following cases:

- Divorce/separation disputes and claims.

 -Marital property disputes and claims.

 -Custody and childcare disputes and claims. Disputes and claims of disqualification.

-Disputes and claims of the right of vision. Inheritance disputes and claims.

 -Disputes and claims of descent

-If the spouses are of different nationalities, our team can deal efficiently with their expertise and knowledge in dealing with such cases before the competent courts.

Drafting Contracts And AgreementsLawyers in Dubai

A team formulates contracts, agreements, appendices, bonds, and settlements, transfer of ownership, credit and loans.

In addition, we draft leases, mortgages, sales, distribution and arbitration agreements in addition to providing legal advice on contractual liability and consumer laws

Information Technology Lawyers in Dubai

Our current age is the age of information technology where we are witnessing new technologies every day, as technology has now become one of the tools of competition in the market and even the most important for business owners, and the Abdullah Alzarooni  law firm and legal consultants have sufficient skill to deal with all electronic crime cases and types of technology disputes, We can also provide practical legal advice to technology vendors and users.

We can also provide relevant consultations related to licensing and distribution issues, hosting agreements, equipment suppliers and every form of information technology transactions, and we are always informed of the latest legal and technical aspects of technology transfer arrangements, applications, design and e-commerce.

The Insurance Lawyers in Dubai

Act provides legal advice to policy holders and insurance companies relating to all matters of insurance regulations, whether within the UAE or internationally, including local and federal regulations, company development, reinsurance, fire and accident insurance and insurance against Public liability, occupational compensation,

Lawyers in Dubai

BLegal consultations -Pleading before Courts

Because of the integrity between business and law, we offer advices and consultancy for our clients in the field of laws of the United Arab Emirates, putting all our experience at  their service in order to helping make a success of their businesses and projects and secure protection to their interests for avoidance of any barriers whatsoever

ivf-dubai

How much does IVF cost

in UAE (United Arab Emirates) 2020?

Couples, who are planning for their IVF treatment in UAE (United Arab Emirates), need to consider many things before finalising specific IVF centre for their treatment. Factors such as – the entire procedure of IVF, the complete breakdown of IVF Cost in UAE, also a couple is required to ask whether the cost of medication is included in the package of IVF or need to be paid additional, etc.    

IVF is also termed as Test Tube Baby treatment, where the embryos are created outside of the human body. It’s always been accomplished in a nutrient containing (or Petri) dish under the guidance of fertility veterans. IVF is not a single step procedure; instead, it takes multiple steps for completing a single IVF cycle, and thus the cost of IVF in UAE is not that cheap like other basic fertility treatments. However, some medical tourism companies provide far affordable IVF cost in UAE along with the best experience during the procedure.

PRC IVF UAE is one of the leading Medical Tourism Facilitators that serves the best IVF treatment along with the highest success rate. The cost structure of this centre offers the most affordable package of IVF treatment in the UAE. IVF hospitals and centres under PRC IVF UAE provide a decent success rate with all the authentic and genuine package of IVF.

When a couple visits the best IVF centre in UAE to conceive a baby at that time the senior fertility expert takes a thorough medical history in an initial consultation which is followed by the series of detailed medical tests and an ultrasound scan. Once the specialist gathers all the information, the team will do an in-depth analysis and will plan an IVF treatment accordingly, where the group of IVF centre will provide an estimated cost of IVF treatment. The cost of IVF treatment will vary, and it depends on the treatment selected and on the age and health of the couple.

International patients are welcomed warmly at PRC IVF UAE, and the reason that most of the people are attracted to UAE from all over the world because of the reasonable and affordable IVF cost in UAE (United Arab Emirates), not only the price is reasonable in UAE but also you will get the best quality services and treatment at the best IVF Centre in UAE.

Cost of IVF in UAE using own eggs

The estimated IVF Cost in UAE is USD 7000– USD 8000 using the self eggs and own sperm. This procedure is very reasonable because here, the senior fertility expert collects the eggs from the woman’s ovaries and mixes them with your husband sperm to facilitate fertilization. Once the fertilization occurs, the embryologist will select and transfer the best-chosen embryo into your uterus and will wait for the pregnancy symptoms.

After two weeks of embryo transfer, you need to visit PRC  IVF UAE clinic for the pregnancy test, and if the results are positive then you will be handed over to local Obstetricians, and Gynaecologists in your home country and the fertility expert will ensure that you need to travel UAE for just a few days for the procedure. However, if, your pregnancy does not occur, then you can repeat your IVF cycle, or you can choose other assisted reproductive treatment to conceive a baby. A couple, if undergoing multiple IVF cycles, then the IVF Cost in UAE becomes a bit high because of medication costs and the lab charges.

NOTE – The fertility centre or IVF centre in UAE also provide IVF treatment with ICSI at the same cost of IVF (in the package of IVF only), there is hardly any additional cost that needs to be paid by the couple for ICSI during their IVF Cycle.

 

Factors that influence the IVF Cost in UAE

UAE is a country where medical insurance coverage is provided for IVF treatment at PRC IVF DUBAI  The success rate of the UAE has always touched the sky for its progressive rate and exceptional treatment performed by the veteran team of PRC IVF UAE. The IVF cost in the UAE is covered partially or wholly will depend upon your provider. So, we suggest to all our patients that please contact our IVF centres in UAE (United Arab Emirates) to inquire about the insurance policy that whether we accept your insurance provider for IVF treatment or not.

The IVF cost in UAE depends upon the case of the infertile couples and their age. For instance, if the woman’s egg lacks the quality of being fertilized with the sperm, then the couple, at this time, required to go for IVF treatment with donor egg. This will add extra costs in the couple’s IVF total bill and goes a bit expensive than conventional IVF treatment. Centre’s location, the experience of the senior IVF specialist, and the success rate also affect the cost of IVF treatment of respective IVF centre in PRC IVF Dubai So, a couple is suggested to choose any of the centres before analyzing all the perspective points for their IVF treatment.

maen , 07/03/2020 - 03:34

 Why Travel to Dubai for IVF?

 Considering high treatment costs relating to infertility procedures in Europe and North America, looking for IVF in Dubai is often value for one’s budget. IVF in Dubai is an affordable alternative for many families. With the large existence of state-of-the-art hospitals, experienced and highly qualified reproductive Experts, PRC Dubai services offer attractive choices to become parents.

We have been performing assisted reproductive technologies with high pregnancy rates for many years. In addition to IVF, PRC International also serves any kind of gynecologic and endoscopic surgical treatments with great success.

 ·       You will receive high quality medical service in a very modern clinic.

 ·       Microinjection (ICSI), assisted hatching, IMSI and blastocyst transfer procedures are performed to increase pregnancy chances with no additional cost.

 ·       The costs of IVF procedures in PRC are significantly cheaper than Europe and North America and we also offer patients considerable financial help if a repeat is necessary.

 ·       You will also have the opportunity of a vacation of three weeks in the beautiful city of Dubai.

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Water tanks Suppliers


Polyethylene tanks are made by the roto molding or the plastic welding process.5000 gallon water tank price in uae

 Polyethylene water tanks are water tanks that are able to store substances that are used for all sorts of purposes. Polyethylene Water Tanks are used in a variety of industries, such as the agricultural, oil/gas, water, waste treatment and pharmaceutical industries.

 

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design, the fabricator can create a product that meets the equipment designer’s performance standard.

Glass Fibers: All fiberglass begins as individual filaments of glass drawn from a furnace of molten glass. Many filaments of glass are formed simultaneously and gathered into a glass “roving” when a surface treatment “sizing” is added to maintain the fiber’s properties. Glass fibers are designed for several applications, some of which are for applications in an acid, alkali or other chemical environments. The mechanical strength of a fiberglass product depends upon the amount, type and arrangement of glass fiber reinforcement within the material system and increases proportionally with the amount of glass fiber reinforcement

Fiberglass tanks and fiberglass piping contain glass fiber reinforcement embedded in cured thermosetting resin; hence the term Fiberglass Reinforced Plastic (FRP) describes the

fiberglass material system. This composite structure typically contains additives such as pigments and dyes. By selecting the proper combination of resin, glass fibers, additives and

design, the fabricator can create a product that meets the equipment designer’s performance standard.

Glass Fibers: All fiberglass begins as individual filaments of glass drawn from a furnace of molten glass. Many filaments of glass are formed simultaneously and gathered into a glass “roving” when a surface treatment “sizing” is added to maintain the fiber’s properties. Glass fibers are designed for several applications, some of which are for applications in an acid, alkali or other chemical environments. The mechanical strength of a fiberglass product depends upon the amount, type and arrangement of glass fiber reinforcement within the material system and increases proportionally with the amount of glass fiber reinforcement


 

محامي احوال شخصية دبي

 

 منازعات ودعاوى الممتلكات الزوجية.

 منازعات ودعاوى الحضانة ورعاية الأطفال.

 منازعات ودعاوى الخلع.

 منازعات ودعاوى حق الرؤية.

 منازعات ودعاوى الميراث.

• منازعات ودعاوى النسب.

وفي حال كان الأزواج من جنسيات مختلفة، يمكن لفريقنا أن يتعامل بكفاءة بموجب خبراته ومعرفته الكبيرة في التعامل مع مثل هذه القضايا أمام المحاكم المختصة

 

 

محامي صياغة عقود دبي
 

يقوم فريق بصياغة العقود والاتفاقيات والملاحق والسندات والتسويات ونقل الملكية والائتمان والقروض.

إضافة إلى ذلك، نقوم بصياغة عقود الايجارات والرهونات والمبيعات واتفاقيات التوزيع والتحكيم بالإضافة إلى توفير الاستشارة القانونية بشأن المسؤولية التعاقدية وقوانين المستهلك

 

محامي قضايا جنائية دبي 

مكتبنا يضم فريق متخصصين يمتلكون الخبرة الطويلة والمتقدمة في الدفاع والمرافعة أمام المحاكم والدوائر الجنائية والحضور مع المتهمين أو المدعيين بالحقوق المدنية/المجني عليهم وفقاً لما يقتضيه الحال وذلك بتوفير كافة الخدمات الضرورية، بداية من أقسام الشرطة وتحقيقات النيابة العامة وجلسات المحاكمة حتى الانتهاء من القضية بكافة مراحلها سعياً منا لتحقيق أفضل النتائج الممكنة.

ويقوم محامونا بالترافع في كافة القضايا الجنائية بكافة مراحلها ودرجاتها أمام المحكمة الابتدائية ومحكمة الاستئناف ومحكمة التمييز في دبي وكذلك أمام المحكمة الاتحادية العليا في أبو ظبي والمحاكم الاتحادية في كافة الإمارات الأخرى.

بالإضافة إلى ذلك، يمكنهم تقديم طلب الافراج المؤقت بكفالة مالية أو شخصية وأيضاً الادعاء بالدعوى المدنية أمام المحاكم الجزائية لتعويض الموكل/المجني عليه عن الأضرار الناتجة عن الجريمة وذلك بالحصول على التعويض المدني المناسب وتنفيذه.

إضافة إلى ذلك، نقوم بتمثيل موكلينا في المجالات التالية• جرائم الاعتداء على سلامة الجسم  • جرائم المخدرات .• جرائم الرشاوى والاعتداء على المال العام.• جرائم انتهاك العرض والماسة بالشرف.• جرائم التزوير في المحررات الرسمية والعرفية.• جرائم التنصت.• جرائم الصحافة والنشر وتشويه السمعة.• إنتهاكات الأجهزة الكترونية وتأثيرها بالدليل.• مخالفات المرور.• الإدمان ما بين العقوبة.• جُنح الأحداث ومسؤولية المعلمين.• قانون دخول وإقامة الأجانب.• السب والقذف.• المسؤولية المشتركة في القتل.•.• الشيكات والقروض وبطاقات الائتمان

 

 

متلازمة التعب المزمن والفيبرومالجيا \ الأعراض والعلاج 

 

متلازمة التعب المزمن والفيبرومالجيا

الأعراض والعلاج 

 

يعاني الكثير من هذا المرض ولكن غالباً ما يتم تشخيصه بطريقة خاطئة ، و في حال تم تشخيصه بشكل صحيح  يتم علاجه أيضاً بطريقة خاطئة 

أعراض متلازمة التعب المزمن

إذا كان لديك 4 من الأعراض التي سيتم ذكرها فأنت تعاني من متلازمة التعب المزمن أو الفيبروماليجيا  

١" الشعور بالتعب الشديد عند الاستيقاظ من النوم 
٢" الشعور بتعب وآلام في الجسم بعد أي مجهود عضلي قد يستمر يومين أو ثلاثة 
٣" فقدان الشهية
٤" الأرق وصعوبة النوم 
٥" الشعور بالاكتئاب ، وتقلب في المزاج 
٦" ألم في المفاصل 
٧"ظهور أمراض مناعية مثل الحساسية
٨" صداع مزمن 
٩" مشاكل في الذاكرة 

متلازمة التعب المزمن مرتبطة ارتباط وثيق بالجهاز العصبي الذي يحكم أجسامنا ، ويوجد نوعين من الجهاز العصبي (السيمبثاوي) و (الباراسيمبثاوي
السيمبثاوي ينشط في حال كان هناك أي ضغط عصبي او في حال تم تناول طعام غير صحي ( السكر مثلا ً أو الزيوت النباتية المهدرجة وغير ذلك ) وفي حال القيام بمجهود عضلي وفي هذه الحالة يرتفع ضغط الدم وتزداد سرعة التنفس ويخرج الدم من الجهاز الهضمي والوجه ذاهباً لجهاز المناعة والقلب والمخ والأعضاء الهامة وهي تماماً أعراض الجهاز العصبي الخاصة بالطوارئ فتقوم الغدة النخامية بإرسال إشارة للغدة الكظرية التي تقوم بدورها بإفراز الكورتيزون ويبقى المريض في هذا الوضع فترة طويلة من الزمن وهنا تكمن الخطورة حيث أن الجسم غير مصمم ليبقى فترة طويلة بحالة طوارئ ، فسحب الدم من الجهاز الهضمي لفترة طويلة يؤدي إلى أضرار عديدة منها ارتشاح الأمعاء ونقص في امتصاص المعادن والفيتامينات ونقص في هضم البروتين بسبب ضعف حمض المعدة نتيجة للكورتيزون ونقص السيروتونين الذي يُفرز في الأمعاء وبالتالي الشعور بالكآبة  .
ونتيجة للضغط العصبي يتم حرق المغنسيوم الموجود في الجسم والذي يدخل ب ٣٠٠ وظيفة وانزيم ويعتبر من أهم المعادن الموجودة في الجسم ونقصه يسبب أرق وصعوبة في النوم وشد وتشنجات في العضلات  

 

متلازمة التعب المزمن والفيبرومالجيا \ الأعراض والعلاج 

 

العلاج :

ويتم من خلال ما يلي
١"إصلاح الجهاز الهضمي :  من خلال منع الأكل الذي يحتوي على الجلوتين ( قمح ، ذرة ،صويا ..) ، منع الألبان لاحتوائها على اللاكتوز ، منع السكريات ، منع الخضار التي تحتوي على مبيدات حشرية واستبدلها بخضار عضوية خالية من المبيدات والمواد الكيماوية 
 الإكثار من تناول الخضار العضوية والفواكه قليلة السكر
تناول شربة عظم البقر لعدة أيام
إعطاء الجسم ما ينقصه من المعادن والفيتامينات ( مثل فيتامين د من ٥ آلاف إلى ١٠ آلاف وحدة يومياً ، البوتاسبوم 4.5 غرام يومياً ، المغيسيوم 400 مل غ يومياً ، فيتامين k2 ، السيلينيوم ) 
أخذ البروبايوتك هام جدا لترميم الأمعاء 
٢" الابتعاد عن الضغط العصبي 
٣"النوم بشكل كافي 
٤" الجلوس بشكل صحيح لصحة العمود الفقري وبالتالي لصحة الجهاز العصبي
٥" التنفس الصحيح وذلك بالتنفس البطني العميق أي على مستوى البطن ليكون التنفس عميقاً وصحيحاً وليس على مستوى الصدر مما يجعل التنفس سطحياً

الحل النهائي والجذري لمشكلة حب الشباب 

الحل النهائي والجذري لمشكلة حب الشباب 

مشكلة حب الشباب في أساسها هي عبارة عن التهابات تنتج غالباً نتيجة للأكل الغير صحي أو بسبب اختلال الهرمونات 
للتخلص من حب الشباب يجب أخذ الموضوع من عدة جوانب معظمها مرتبط بالنظام الغذائي :
أولا : يجب منع السكر لأنه المسبب الأول للاتهابات
ثانياً : تجنب تناول منتجات الألبان قدر الإمكان ( خاصة البقرية منها ) لأنها تزود الحموضة في الجسم وبالتالي تزود الاتهابات ، تجنب الجلوتينات التي تتواجد بكثرة في الخبز (القمح) لأن الجلوتين يسبب التهابات ويسبب ضرر في الأمعاء وبالتالي يُضعف المناعة ويوجد أيضاً في الذرة والشعير ..
ثالثاً : الابتعاد عن الزيوت النباتية المهدرجة (زيت الذرة ، عباد الشمس ، الصويا ..) لأنها تحتوي على نسبة كبيرة من اوميغا 6 والتي تتسبب زيادتها في الجسم  إلى حدوث التهابات
.

 

الحل النهائي والجذري لمشكلة حب الشباب 

 

قد تنتهي المشكلة في غضون أيام أو اسابيع قليلة ( أسبوع إلى إسبوعين ) إذا تم تجنب الأشياء المذكورة أعلاه ..

في حال الخلل الهرموني يجب إعطاء الجسم ما يحتاجه لموازنة الهرمونات وإعطاء الصحة للبشرة :
1_فيتامين D (4000_5000)/day
2_فيتامين c مع الكولاجين (collagen) 
3_ فيتانين A
4_فيتامين E مضاد للأكسدة
5 _Zn زنك  ... 50 مل غ لمدة 3 شهور 
6_تناول كمية وافرة من الخضروات 
7_ فيتامين F الذي يأتي من الدهون 
8_ العلاج الموضعي ( تنظيف البشرة ) 

* زيت عشبة النيم مدة شهر يدهن قبل النوم (يومين أو ثلاثة مل أسبوع ) يعمل على تنشيط الجلد وتنظيف الدورة الدموية في البشرة 
* لا تغسل وجهك بالماء الساخن أبداً 
*لا تستخدم الصابون العادي أو الغسول لتنظيف البشرة ( استخدام ماء الورد بدلاً منه ) 
* تجنب وضع منتجات تحتوى على كحول على البشرة 
🚫 تحذير من استخدام الراكوتان في علاج حب الشباب نظراً لمخاطره العديدة فقد يتسبب في العقم ويتسبب في جفاف العين وجفاف الأمعاء وكذلك جفاف البشرة 
* استخدام الطمي الهندي ( Indian clay mask ) الذي يحتوي على جميع المعادن ويقوم بترطيب البشرة ويمنع تكاثر البكتيريا 
* تناول دايم ( دايم اندول ميثان ) قرصين كل يوم ، مادة فعالة جداً في صحة البشرة وتمنع الأكسدة وتحسن دورة الفيتامينات في الجسم ، توجد بشكل طبيعي في القرنبيط والبروكلي ، تقوم بضبط الهرمونات في الجسم وخاصة الاستروجين ، تضبط التستستيرون وتقلل منه ويعتبر التيستستيرون  السبب الرئيسي لحب الشباب 

كيف تتخلص من حصوات الكلى في 48 ساعة ؟؟!

أولا : الأسباب الرئيسية لتشكل حصوات الكلى
 قلة شرب الماء 
 كثرة تناول الأدوية مثل المسكنات والأسبرين وغيرها
ارتفاع الأنسولين بالدم بسبب تناول السكر
تسمم وضعف الكبد 

كيف تتخلص من حصوات الكلى
في حال تم الكشف وكان حجمها أقل من 9 ملم قم بتناول كمية كبيرة من الماء تصل إلى 3 أو 4 لتر خلال اليوم 
تجنب حموضة البول عن طريق تناول الليمون بحيث تستطيع عصر حبتين من الليمون على لتر من الماء  وتتناول منه طوال اليوم يومياً لأنه يساعد الكلية على التخلص من الحصوات ويرفع قلوية الدم ويساعد على تكون مادة السيتريت 
كذلك يتوجب منع الأكل الغني بالاوكساليت مثل السبانخ ، الشوكولاتة السوداء ، البطاطا ، المكسرات ، والبنجر 
قم بتناول الكالسيوم من الأكل بصورة طبيعية وابتعد عن تناوله كمكمل غذائي 
لا تحبس البول فترات طويلة في المثانة حتى لا يتركز ويتسرب ويشكل حصى 
احرص على الأكل الصحي لأن سلامة الجهاز الهضمي مهمة جدا للكلى 
قم بتناول المغنيسيوم 400 مل غرام قبل النوم لأنه يزود قلوية البول ويعمل على ارتخاء الحالب 
يمكنك تناول شاي عشبة الشانكا بيادرا فهي تقوم بتفتيت الحصى وتوسيع الحالب
فيتامين k2 ضروري وهو موجود في الدهون و بعض الخضروات  ويتم تناوله مرة في اليوم ويفضل تناوله بعد  وجبة الغداء

Buy birthday cakes in Dubai

Piece of Cake LLC is a high quality cake shop that is renowned for its taste, unique cakes designs as well as clients satisfaction. “We simply want to be the best cake shop in the UAE” and that won’t happen unless we continuously raise the bar in order to delight our clients in terms of taste, look, creativity to meet and even exceed the clients expectations. That’s what Piece of Cake is about!


 

Do you need Cake Delivery in London? Well you have come to the right place. Here at Cakes Today we pride ourselves in providing a complete cake and delivery service to all of Greater London, M25 and now even beyond. Not only do we offer a delicious selection of cakes with the addition of personalising for that special occasion, we also offer a FREE, SAME DAY, cake delivery service 7 DAYS A WEEK!

Thats right you can have a Cake delivered in and around Greater London / M25 with Delivery.

Ordering our delicious cakes has never been easier. All orders placed with Cakes Today can be delivered from our bakery to your preferred location whether it is a Home, Office, Friends, Family, Restaurant, School, Nursery, Bar, or Club withn the M25/Greater London.

If you need a same day cake in Greater London or in and around the M25 be sure to give us a call on 020 3962 1342 anytime until 10PM 7 Days a Week. We are London`s premier cake delivery service. If you do not see your area below do not worry drop us a call and we will see what we can do.

With the ability to supply fresh, hand made cakes on the day we offer a superior level of all round service. We try to keep our delivery service both personal and professional ensuring the recipient receives the cakes on the day you specify with a message of your choice attached.


 

House of 3 Brothers is a local patisserie, it is authentic, generous and modern. German born Mirko Schmitt started the patisserie in december 2014 to re-live the happy childhood memories he shared with his brothers Alexander and Ulrich.

 

As a child, Mirko had two passions: fashion and pastry. Two worlds that one associates with both creativity and attention to quality. For many years mirko worked as a fashion designer and was artistic director for large french and international brands, but it was his time spent training as a pastry chef that he realised that he could combine the two skills and create atmospheres and tastes to unlock all of our greedy desires. Finally he could realise the authentic cuisine he recalled from his grandmother Rosa and great-aunt Leonie.

 

The bakery feels like home from home, an intimate place , somewhere to meet , full of warmth and generosity. The House of Three Brothers is all about quality, the best ingredients, modern presentation and well designed packaging… Nothing has been left to chance.

 

This is the patisserie to rediscover the flavours of your childhood and experience future trends.

 

 

 

Cakes Delivery in London 

 

 

Do you need Cake Delivery in London? Well you have come to the right place. Here at Cakes Today we pride ourselves in providing a complete cake and delivery service to all of Greater London, M25 and now even beyond. Not only do we offer a delicious selection of cakes with the addition of personalising for that special occasion, we also offer a FREE, SAME DAY, cake delivery service 7 DAYS A WEEK!

Thats right you can have a Cake delivered in and around Greater London / M25 with Delivery.

Ordering our delicious cakes has never been easier. All orders placed with Cakes Today can be delivered from our bakery to your preferred location whether it is a Home, Office, Friends, Family, Restaurant, School, Nursery, Bar, or Club withn the M25/Greater London.

If you need a same day cake in Greater London or in and around the M25 be sure to give us a call on 020 3962 1342 anytime until 10PM 7 Days a Week. We are London`s premier cake delivery service. If you do not see your area below do not worry drop us a call and we will see what we can do.

With the ability to supply fresh, hand made cakes on the day we offer a superior level of all round service. We try to keep our delivery service both personal and professional ensuring the recipient receives the cakes on the day you specify with a message of your choice attached

 

 

 

 

 

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IVF Treatment in Dubai 

IVF Dubai 

IVF Offer in dubai

IVF Abroad For a Baby Hope

 

In vitro fertilization or microinjection (IVF/ICSI) is a fertility treatment in which sperms and eggs are combined in special laboratory conditions and the obtained embryos are transferred to the woman's uterus, where they will implant and grow into a baby.

 

IVF can help you get pregnant if you have different problems such as anovulation or bad egg quality, blocked tubes, endometriosis, and also if your partner has decreased sperm count or motility.IVF treatment may also be a good option if everything seems normal and all other simple treatments have been failed. This is called "unexplained infertility".

 Why Travel to Dubai for IVF?

 Considering high treatment costs relating to infertility procedures in Europe and North America, looking for IVF in Dubai is often value for one’s budget. IVF in Dubai is an affordable alternative for many families. With the large existence of state-of-the-art hospitals, experienced and highly qualified reproductive Experts, PRC Dubai services offer attractive choices to become parents.

We have been performing assisted reproductive technologies with high pregnancy rates for many years. In addition to IVF, PRC International also serves any kind of gynecologic and endoscopic surgical treatments with great success.

 ·       You will receive high quality medical service in a very modern clinic.

 ·       Microinjection (ICSI), assisted hatching, IMSI and blastocyst transfer procedures are performed to increase pregnancy chances with no additional cost.

 ·       The costs of IVF procedures in PRC are significantly cheaper than Europe and North America and we also offer patients considerable financial help if a repeat is necessary.

 ·       You will also have the opportunity of a vacation of three weeks in the beautiful city of Dubai.

 Let us give you some more detailed information about IVF treatment;

 What is IVF treatment ?

 During IVF, eggs are removed from the woman's ovaries and fertilised with sperms in a laboratory. The fertilised eggs, called embryo, are then returned to the woman's womb to grow and develop.

The summary of timeline for IVF treatment is as follows:

 Ovary stimulation. 

For 8 to 10 days beginning at second or the third day of your menstrual cycle, you will have gonadotropin self-injection, a type of fertility drug that stimulates your ovaries to develop multiple mature eggs. Normally, a woman produces one egg per month. Fertility drugs tell the ovaries to produce several eggs. You also need to take another synthetic drug like antagonist to control the growth and keep your body from releasing the eggs too early (premature ovulation ). 

Follicle development.

 

While taking these medications, you will be visiting our clinic every two to three days to have your blood hormone ( estradiol ) levels checked and transvaginal ultrasound measurements of your ovaries done. This allows us to monitor the development of the follicles– the fluid-filled sacs where eggs get matured.

The final trigger shot.

 When the follicles are ready after 8 to 10 days, you will get a "trigger shot," an injection that causes the eggs to mature fully and become capable of being fertilized. About 36 hours after your trigger shot, your eggs are ready to be retrieved.

 Gathering the eggs.

 Your doctor will give you a general anaesthetic and insert an ultrasound probe through your vagina to look at your ovaries and identify the follicles. A thin needle is then inserted through the vaginal wall to remove the eggs from the follicles. In average, 8 to 12 eggs are usually retrieved from the women between 30-35 years of age. You may have some light cramping and spotting for a few days afterwards, but most women feel better in a day or two.

 Fertilization.

 An embryologist (a scientist who is specialized in eggs, sperms, and embryos) will examine your eggs before combining them with your partner's sperm and incubating them overnight. Fertilization usually happens during this time. If sperms’ quality is poor, or if fertilization was unsuccessful during previous IVF trials, we may prefer using a technique called intracytoplasmic sperm injection (ICSI). With ICSI, a single sperm is injected directly into each mature egg. We do not charge the patients extra for ICSI.

 Developing embryos in lab conditions.

After 3 days following the egg-retrieval, some of the eggs which were successfully fertilized become 6 to 10-cell embryos. By the fifth day, some of these embryos will become blastocysts with a fluid-filled cavity and tissues that are beginning to separate into placenta and baby.

Embryo selection.

 The embryologist will select the most viable embryo or embryos to place in your uterus 3 to 5 days after the egg retrieval. Extra embryos, if there are any, may be frozen and used for future IVF cycles. 

Transferring the embryos.

 Depending on your age and diagnosis, your doctor will place 1 or 2 embryos in your uterus by inserting a thin tube (catheter) through your cervix. Anaesthesia is not usually necessary for this. In our Centre, we prefer to transfer 2 good quality (day 5) embryos to women younger than 40 years of age because transferring more than 2, increases the multiple pregnancy rate without increasing the pregnancy rate significantly.

 Successful implantation.

If the treatment works, an embryo implants in your uterine wall and continues to grow into a baby. Keep in mind that if more than one embryo is transferred, your chance of pregnancy is higher, but so are the odds of having a multiple pregnancy – about 20% of babies born through IVF are twins.

You can take a pregnancy test about ten days after the embryos are placed into your uterus.

 How long will IVF take?

It generally takes about 15 to 20 days to complete one cycle of IVF.

You have to wait about 10 days for your eggs to mature. Afterwards, you and your partner spend about half a day in our Clinic having your eggs retrieved and fertilized. You will come again 3 to 5 days later to have the embryos inserted into your uterus, but you'll be able to go to your residence the same day and to your home country on the next day.

What’s the success rate for IVF?

The outcomes of IVF vary greatly, depending on each couple's reasons for infertility and their ages. Younger women usually have healthier eggs and higher success rates. Based on recent data of our Clinic, the percentage of IVF cycles resulting in a clinical pregnancy (in which one or more babies with healthy heart beats are observed) is about:

 ·       68 % for women younger than 30 years old.

 ·       57 % for women 30 to 35

·       40 % for women 36 to 40

 ·       22 % for women 41 to 43

·       7 % for women 44 to 45

What does IVF cost?

 In the United States, for example, you would expect to spend an average of 10,000 to 15,000 USD for one cycle of IVF if you're using your own eggs and your partner's sperms. The amount you'll pay depends on how much medicine you will need, where you live, and whether your state mandates insurance coverage for fertility treatments. If your insurance doesn't cover them, you'll probably have to pay the entire cost in advance.

 Similarly, for the British couples, who are not covered by the NHS, the average cost for IVF is around £ 4500 to £ 5000 or even higher.

 In our Centre, we offer our IVF treatment at a cost of almost half to one third of these prices. You can be assured that there are no hidden cost(s) for the treatments in our Centre.

 

When the follicles are ready after 8 to 10 days, you will get a "trigger shot," an injection that causes the eggs to mature fully and become capable of being fertilized. About 36 hours after your trigger shot, your eggs are ready to be retrieved.

 

 

When the follicles are ready after 8 to 10 days, you will get a "trigger shot," an injection that causes the eggs to mature fully and become capable of being fertilized. About 36 hours after your trigger shot, your eggs are ready to be retrieved.

 

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